This is probably the most difficult article we've ever written. Because talking about prices is talking about value, and talking about value is talking about principles.
At Persea Jewelry, we have always championed radical transparency as a brand philosophy. We don't believe in artificial discounts, fake sales, or maintaining unsustainable margins to feign accessibility. We believe in telling the truth, even—especially—when that truth is uncomfortable.
So here's our truth: Starting February 1, 2026, we will adjust our prices to reflect the true cost of the materials and craftsmanship behind each piece.
Something we are sure you will see coming not only from Persea Jewelry, but also from sustainable jewelry brands in Spain .
And we want to explain exactly why.
Behind the scenes: the real cost of a Persea jewel
When you look at a finished piece of jewelry—polished, shiny, ready to be worn—it's easy to forget the journey it took to get there.
Let us show you what's behind each piece of jewelry made in Barcelona , in our workshop:
1. The Materials: We work exclusively with genuine 925 sterling silver, bronze, and 21-karat gold for our plating. We don't use quick plating; we apply three layers, or "microns," of gold over the base. We don't use cheap alloys that tarnish or lose their shine. This means that when the price of gold rises by 66% and the price of silver by 142%, our raw material costs increase proportionally.
In concrete terms: the cost of materials has increased between 30% and 40% in the last year. This is not an exaggeration; it is the reality of the global market that we have analyzed in our previous articles.
2. Craftsmanship: Each Persea piece is handcrafted by expert artisans in our workshops in both Barcelona and Colombia. We do not outsource to mass-production factories in low-cost countries, as many others do in China or Thailand. We do not automate processes to reduce working hours. We pay fair wages to skilled professionals who have mastered an ancient craft.
When we say "handmade," we mean it literally. Every weld, every polish, every finish requires hours of expert work. And that work deserves to be fairly compensated.
3. Ethical commitment: We strive to work with suppliers who adhere to ethical mining and trade standards. This always comes at a higher cost, but it's a cost we proudly accept because we believe in traceability and accountability.
The dilemma of every artisan: Quality or price?
A few months ago, when we saw the gold and silver price projections for 2026, we had to make a fundamental decision.
We had two options:
Option A: Maintain current prices by changing the formula. Use cheaper alloys, reduce the thickness of the plating, apply flash plating, and outsource production to anonymous factories. In short: compromise everything that makes a Persea jewel a Persea jewel.
Option B: Maintain quality and be honest about the true cost. Adjust prices to reflect the authentic value of the material and the craftsmanship behind it.
For us, there was never really a choice to make. We chose quality, integrity, and transparency. Always.
Why adjust now (and not in January of last year)
We've absorbed these cost increases for months. We've optimized processes, negotiated with suppliers, and adjusted margins to the very limit of sustainability. But there comes a point where mathematical honesty prevails: we can no longer sell jewelry below its actual production cost without jeopardizing the workshop's viability.
We will mark the adjustment on February 1st because that is when our current inventory of materials—purchased at pre-2025 prices—will be depleted. From that date forward, everything we produce will be made with metals acquired at current market prices.
Our promise to our community: Last chance
This is where our promise of transparency comes in.
We will maintain current prices across our entire collection until January 31, 2026.
This means that for the next few weeks, you can purchase any piece of Persea Jewelry at the price we had before the global precious metals market transformed. After January 31, the new prices will reflect the actual cost of production in 2026.
We're not doing this as a marketing tactic. It's not a "false sense of urgency" to generate sales. It's a way to thank our community and give those who were already considering a piece time to do so before the adjustment.
The "Radical Transparency" model: inspiration and commitment
This approach is inspired by brands like Everlane, which have demonstrated that radical honesty about costs and margins generates deep customer loyalty. Brands that offer complete transparency report 30% increases in customer engagement, not because they deceive, but because they tell the truth.
We want you to know exactly what you're paying for and why. There are no tricks, no artificially inflated numbers to then "discount" the price. Just the true value of exceptional materials and expert craftsmanship.
What to expect after February 1st
The new prices will reflect:
- The real cost of 925 silver and gold in the current market
- Fair and decently compensated artisan work
- The ongoing commitment to uncompromising quality
- The sustainability of the workshop to continue creating for years
Some pieces will see more significant adjustments than others, depending on their precious metal content. But all will continue to be crafted with the same dedication, the same love of detail, and the same commitment to durability that has always defined Persea.
Why this is not "bad news"
We want to change the narrative about price adjustments.
This isn't bad news for you as a customer. It's confirmation that you've made the right choice. If you already own Persea jewelry, the intrinsic value of the metal in your pieces has increased substantially. If you're considering buying one, you have a window of opportunity to do so at a price that won't be repeated.
In a market where gold could reach $5,150 per ounce in the coming years, any quality jewelry you buy today is, indeed, an investment at an opportunity price.
Our final invitation
If you've been thinking about that piece that's calling to you, if there's a meaningful gift you want to give, if you want to add a lasting jewel to your collection... now is the time to buy your jewelry before the price increases.
Not out of pressure, but out of honesty: after January 31, prices will reflect the new market reality.
And if you decide to wait, that's fine too. Persea jewelry will still be here, created with the same integrity, only at a price that honestly reflects its true value.
Because ultimately, this isn't about selling more or creating artificial urgency. It's about keeping a promise: to create exceptional jewelry with absolute transparency, no matter what happens in the global market.
Clear timeline:
- Until January 31, 2026: Current prices apply
- Effective February 1, 2026: New prices reflecting the actual cost of materials in 2026
Persea Jewelry: Transparency, quality, meaning. Always.
Do you have questions about this decision? Write to us. We're here to have honest conversations.